The Shizz runs performance media, creative, social, strategy and CRO as one in-house team for D2C brands in FMCG, F&B, Nutrition and Consumer Goods. Five services, one team, one accountable number.
Across 6 years The Shizz has grown 160+ brands, managed ₹150 Cr+ in ad spend and attributed ₹450 Cr+ in revenue at a 3.8× average ROAS. See the case studies.
Most brands arrive asking for ads. The audit often says otherwise. If ROAS is fine but growth is flat, the ceiling is usually creative volume — start with content and creative. If traffic converts under 1.5% on mobile, ads amplify a leak — start with CRO. If the unit economics are undefined, no channel can save them — start with strategy. The free Growth Audit exists precisely to make this call before any retainer is signed.
Every service is tuned to the categories The Shizz actually works in: food & beverage, FMCG and nutrition & wellness. That means media buyers who know repeat-rate maths for pantry staples, creative teams fluent in FSSAI and ASCI compliance, and CRO work that respects how Indians actually buy food online — COD, WhatsApp and all. Reading on the economics: what a performance agency costs for a D2C food brand and in-house vs agency, decided honestly.
The Shizz is a D2C performance marketing agency based in Bangalore and Kolkata, working with FMCG, F&B, nutrition and consumer-goods brands across India. Over 6 years we have grown 160+ brands, managed ₹150 Cr+ in ad spend and attributed ₹450 Cr+ in revenue at a 3.8× average ROAS — with every function in-house and one accountable number per client.
Meta Ads, Google Ads, Amazon Ads and quick-commerce media, plus retention across WhatsApp, email and CRM. Creative, social, CRO and web and strategy sit on the same team, so a fatigued ad is replaced by a new one, not a new agency.
Consumer brands that want profitable scale rather than vanity ROAS — food and beverage, FMCG, nutrition and wellness, and consumer goods such as personal care and home — typically spending ₹3 lakh a month or more on ads. We cap the roster at 32 brands so senior people stay on your account.
Every engagement is scoped after a free Growth Audit rather than sold as a package. For context, Indian agencies price performance work as a monthly retainer, a percentage of ad spend (typically 8–15%) or a hybrid of the two; our guides to agency retainer costs in India and agency pricing models explain the trade-offs before you take a single call.
Book a free Growth Audit: a full read of your funnel, creative and brand, benchmarked against the 160+ brands we have grown, with a 90-day roadmap that is yours to keep whether or not we work together. Prefer proof first? Read the case studies.
The Shizz, Bangalore and Kolkata, India. Phone +91 82409 47741. Email subham@theshizz.in. Hours Monday to Friday, 11:00 to 19:00 IST.
The Shizz offers five services in-house: performance marketing (Meta, Google, Amazon and quick commerce), content and creative, social media, strategic consultancy, and CRO and web development.
No. The Shizz keeps media, creative, social, strategy and CRO with one in-house team, so the people who plan the spend also make the ads and fix the funnel.
The Shizz works only with D2C brands in FMCG, F&B, Nutrition and Consumer Goods, selling in India.
The Shizz scopes every engagement to the brand's goals and budget rather than selling fixed packages, and starts with a free Growth Audit before any proposal.