Growth notes, no bullshizz

Straight-talking notes on scaling D2C: ROAS, CAC, creative, Shopify CRO, WhatsApp retention and quick commerce. No bullshizz.

Latest articles

• How to choose a D2C marketing agency in India
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• Shopify CRO for Indian D2C stores
• WhatsApp marketing for D2C retention
• How to reduce CAC for D2C
• Performance marketing for FMCG brands
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The Shizz, a boutique D2C performance marketing studio in Bangalore and Kolkata, India. 160+ brands grown, ₹450 Cr+ revenue attributed, 3.8x average ROAS.