Amazon ads agency for D2C brands in India
Listings, A+ content and PPC run as one job — because on Amazon the listing decides what your bidding is even capable of.
What this is
Amazon India advertising and marketplace work for D2C consumer brands: Sponsored Products, Sponsored Brands and Display, run alongside the listing, A+ content and storefront rather than separately from them. We add it where the category genuinely sells on marketplace — which for food, FMCG and nutrition is most of the time, and for some brands not at all.
The rule that governs everything here: Amazon rewards the listing before it rewards the bid. Conversion rate is a ranking input, so a listing that converts badly makes every rupee of ad spend more expensive and caps organic rank at the same time. Agencies that only touch the campaign manager are optimising the smaller half. On Lal Sweets, Amazon was worked through better storefront visuals and PPC together, as one job.
On Amazon, advertising and merchandising are the same lever. Bidding harder on a listing that does not convert is paying rent on a shop with the lights off.
How we run Amazon
Listing first, bids second
Main image built to Amazon’s rules and to the thumbnail test, gallery sequenced as a sales script, titles front-loaded with the terms buyers actually type, and bullets that answer objections rather than list features. This is the work that decides whether the ad budget has anything to convert with.
A+ content that answers, not decorates
Comparison charts, ingredient and process modules for food and nutrition, and FAQ banners that pre-empt the misunderstandings which drive returns. Built once as an architecture and reused across SKUs so the catalogue compounds instead of being hand-made each time.
Campaign structure that separates discovery from defence
Brand defence, category attack and long-tail harvesting are three different jobs with three different acceptable costs. Running them in one bucket is how brands conclude Amazon does not work — the profitable half is being averaged out by the expensive half.
Read alongside your own store, not against it
Marketplace and D2C are not rivals; they are two shelves for one brand. The useful question is contribution after fees and ad cost per channel, and where a customer is worth acquiring even at thinner margin because the repeat purchase happens elsewhere.
What we run
Proof
This channel was a named part of the scope on each engagement. Figures are the whole engagement's, not the channel alone.
- Lal Sweets
A full-stack revamp across Meta, Amazon, Blinkit and the website.
Storefront visuals plus PPC · ₹19 cost per purchase on q-commerce
- Bon Fiction
Channels rebuilt structurally rather than abandoned.
From unused to top sales driver
- Zama Organics
Premium register restored so ads and packaging read as one brand.
SKU-led concentration on ketchup and ghee
- Brawny Bear
From 1.6× to over 3.5× ROAS.
AOV up 25% · conversion up 40%
Questions, answered
What does an Amazon ads agency do?
Runs Sponsored Products, Sponsored Brands and Display against profitability targets — and, done properly, also fixes the listing, A+ content and storefront the ads point at. On Amazon conversion rate is a ranking input, so listing work and ad work are the same job.
How much does Amazon advertising management cost in India?
Management typically runs ₹30,000 to ₹2,00,000 a month or 8% to 15% of ad spend, depending on catalogue size and whether listing and A+ production are included. Catalogue width matters more than spend here: fifty SKUs is a fundamentally bigger job than five.
Should a D2C brand sell on Amazon or focus on its own website?
Both, with clear roles. Amazon buys reach and captures buyers who will never leave the marketplace; your own store owns the customer relationship, the data and the margin. Judge each on contribution after fees and ad cost, and remember a marketplace customer can be worth acquiring thinner if the repeat purchase moves to your store.
Why is my Amazon ACoS so high?
Most often the listing rather than the bidding: a main image or title that loses the click, a gallery that does not answer objections, or missing A+ content — every one of those makes traffic cost more to convert. Second most common is campaign structure, with brand defence and category attack averaged into one bucket.
Do you handle quick commerce as well as Amazon?
Yes. Blinkit, Zepto and Instamart are a separate discipline with their own tile economics, and for impulsive food purchases they often outperform marketplace. On Lal Sweets, Meta-to-Blinkit collab ads brought cost per purchase to ₹19 with ROAS touching 10×.
Want your marketplace shelf audited?
Book a free Growth Audit and we will review your listings, A+ content and campaign structure against your category — and show you what is costing you ACoS.
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