How we turned a ₹1,500 Cr brand into a digital performer.

About Lal Sweets

Lal Sweets, a ₹1,500 Cr offline giant, never saw D2C performance as a serious channel. We led a full-stack revamp across Meta, Amazon, Blinkit and their website, driven by creative, funnel and geo-strategic targeting.

The challenge

Despite being a household name in sweets, Lal Sweets had little digital marketing maturity. Performance relied on basic catalog ads and seasonal offers, with no funnel thinking or targeting depth. Creative was outdated, positioning lacked clarity, and the D2C experience from content to website was fragmented. On Amazon and Blinkit they had visibility but zero amplification from paid media.

What we corrected

We modernised the entire content and communication stack, from product photoshoots and website creatives to social content and ad messaging. We rebuilt the D2C funnel with a narrative-led AIDA approach, segmented the lineup by regional demand, and ran geo-specific campaigns across metros and Tier 2 cities. Amazon was optimised with better storefront visuals and PPC, and we introduced Meta-Blinkit collab ads, an untapped channel for the brand.

Our approach

We treated each sweet not as a product but as a cultural story, highlighting the history, geography and nostalgia of mithai across India. City-wise campaigns were designed around demography, consumption patterns and per-capita data. On Blinkit we leaned into hyperlocal delivery messaging and ran high-volume Meta-collab ads that bridged intent and instant availability.

The results

Cost-per-purchase on Blinkit dropped to ₹19, with Meta-Blinkit ROAS touching 10×. Amazon sales rose through cross-channel synergy, and website conversions improved significantly after the CRO and content revamp. Lal Sweets now runs a future-ready, profitable omnichannel engine where brand storytelling meets scalable performance.

What we ran