ROAS doubled in just 25 days.

About Kroslo

Kroslo needed a fast, decisive turnaround rather than a slow burn. The account was spending steadily and returning poorly, and the brief was momentum, not a rebuild. The Shizz ran a focused 25-day sprint and doubled ROAS on the same budget by fixing what was quietly leaking spend. Nothing about the brand was reinvented: no new positioning, no new range, no new site.

The gain came entirely from finding the specific point where money was being lost and closing it, which is usually where the fastest returns sit in a paid account that already has traffic and history. It is a useful reference for any brand that suspects its problem is execution rather than product, and cannot wait a quarter to find out.

The challenge

The account was spending steadily but returning poorly: tired creative, loose targeting, and a funnel that lost people right before checkout. That last item is the expensive one. Traffic which reaches the final step has already been paid for in full, so every drop-off there is a total loss on a cost already incurred, unlike a weak impression which costs almost nothing.

Loose targeting and tired creative compound it by raising the price of that traffic in the first place. The brand needed momentum quickly, not a quarter-long rebuild, which ruled out the usual answers: a new site, a repositioning, a fresh brand film. Whatever was done had to work inside the setup that already existed.

What we corrected

The team moved fast. Fresh creative angles were tested in tight cycles, audiences were cleaned up, and the on-site experience was tightened to stop drop-off. Cleaning audiences is not a cosmetic step. As a general rule, loose targeting sends ad sets into the same auction against each other, so an account pays a premium to compete with itself while the platform's optimisation receives a muddled signal about who converts.

Tightening that structure lowers the price of the same buyer. On site, the fix targeted the exact step where people were being lost rather than a general redesign, because a redesign changes many variables at once and takes far longer to read. Spend was shifted out of what was not working and into what was, almost daily, so budget followed evidence rather than a monthly plan.

Our approach

A 25-day sprint has a specific shape: read the data, cut the dead weight, double down on signal. The discipline is in what you do not do. There was no attempt to reinvent the brand, because a brand-level change would have taken longer to build than the sprint had, and longer still to read. Instead every action was chosen for how quickly it would produce a legible result.

Creative was tested in tight cycles so angles could be judged and replaced rather than admired. Budget decisions were made close to daily, which is only safe when the account has enough volume to make a day's data meaningful. The highest-value finding came out of the funnel rather than the ad account. The step immediately before payment was where the money was going.

The results

In 25 days ROAS doubled on the same budget, turning a leaky account into a profitable one. Nothing new was bought. The same money stopped going to loose targeting, tired angles and traffic that fell out at the last step. That is why the result arrived in under a month: fixes which remove waste pay immediately, while fixes that create new demand take time to compound.

Kroslo finished the sprint with cleaner account structure, a set of tested creative angles, and a checkout step that held the people it had already paid for.

The cheapest conversion to win is one you have already paid for

The last step before payment is the most valuable hour of attention in a D2C account. Every visitor who reaches it has already consumed the full cost of the click, the impression and the creative that earned it, so a point recovered there is recovered at no additional media cost. Upstream fixes cannot match that arithmetic. The usual causes are mundane and quickly fixable: a shipping charge appearing for the first time at the final step, a coupon field that sends people off to hunt for a code, forced account creation, a payment method the audience does not use, or a form that reflows badly on a mid-range Android handset.

General practice is to instrument the funnel step by step first, find the single worst drop, and change one thing so the result is readable. Broad redesigns move too many variables to teach you anything.

What we ran

On Kroslo, The Shizz ran Meta Ads, Creative Strategy, Content Creation and CRO Consultation.