Google ads agency for D2C brands in India
Search, Shopping, YouTube and Performance Max, built to catch the buyer already looking for you — the half of the funnel most D2C brands leave switched off.
What this is
Google advertising for D2C consumer brands: Search, Shopping, YouTube and Performance Max, with the feed, the keyword map and the landing pages treated as part of the media rather than someone else’s problem. It is the demand-capture half of the funnel, and it is the channel Indian D2C brands most often leave sitting idle while blaming it for not working.
The pattern repeats across accounts we inherit: Google was tried, structured badly, judged on a fortnight, and switched off. On Bon Fiction the channel went from unused to a top sales driver — which is the clearest evidence that the earlier failure was structural rather than a verdict on Google. On Aazol, fresh keyword maps and conversion-built landing pages brought a nearly untouched channel into the mix and helped cut CAC by close to 70%.
Meta creates the demand and Google catches it. A brand running only one of them is either paying to create demand it never harvests, or waiting for demand nobody is creating.
How we run Google
Search built on intent, not on brand defence alone
Brand terms are cheap and flattering and they do not grow a business on their own. The work is a real keyword map: category terms, problem terms, competitor terms and the long-tail questions a category actually gets asked, each pointed at a page built to answer them.
Shopping and the feed as a ranking asset
Shopping performance is decided in the product feed before it is decided in the bid — titles, attributes, images and pricing structure. A clean feed is worth more than a clever bidding strategy, and it is the part most agencies quietly never touch.
Performance Max, with the guardrails on
PMax works when it is fed proper assets, audience signals and exclusions, and drifts into brand-cannibalising waste when it is not. We run it with brand exclusions and readable asset groups so it adds incremental sales rather than reselling you the orders you would have had anyway.
Landing pages inside the scope
A Google click is expensive and unforgiving — the page has to answer the exact query it arrived on. Because CRO and web sit on the same team, the page gets fixed rather than reported on. That integration is why Pure Whites, built CRO-first before any media ran, converted 350% better through the funnel.
What we run
Proof
This channel was a named part of the scope on each engagement. Figures are the whole engagement's, not the channel alone.
- Aazol
From Meta-heavy to full-funnel balance with 2.7× ROAS.
2.7× ROAS · CAC down 70% · ₹22.5L a month
- Bon Fiction
Google went from unused to a top sales driver.
Structural rebuild, not a channel verdict
- Pure Whites
From ₹1k to ₹90 lakhs in just 8 months.
5× ROAS · CRO-first store · Meta and Google together
- Lal Sweets
A full-stack revamp across Meta, Amazon, Blinkit and the website.
Narrative-led funnel across every channel
Questions, answered
What does a Google ads agency do for a D2C brand?
Builds and runs Search, Shopping, YouTube and Performance Max against checkout outcomes, including the keyword map, the product feed, conversion tracking and the landing pages the clicks arrive on. For D2C the feed and the landing page usually decide performance more than the bidding does.
How much do Google ads cost in India for a D2C brand?
Media cost depends entirely on category competition — cost per click in Indian D2C ranges from a few rupees on long-tail terms to well over ₹50 on contested category keywords. Agency management typically runs ₹40,000 to ₹3,00,000 a month or 8% to 15% of spend. The bigger cost question is structural waste: brand-term cannibalisation and untuned PMax quietly inflate blended CAC.
Should a D2C brand run Google ads or Meta ads first?
If you are creating a category or a new brand nobody searches for yet, Meta first — you need demand before you can capture it. If real search volume already exists for your product type, Google Search and Shopping often produce cheaper first orders. Most scaling brands need both: Meta creates the demand, Google catches it.
Why did Google ads not work for us before?
Usually structure rather than the channel. The common failures are brand-only campaigns that resell existing demand, an unoptimised product feed, Performance Max running without brand exclusions, and landing pages that do not answer the query. On Bon Fiction the same channel went from unused to a top sales driver once those were fixed.
Do you manage the product feed for Shopping?
Yes — titles, attributes, images and pricing structure are part of the scope, because Shopping performance is decided in the feed before it is decided in the bid. It is also the part most commonly left untouched by agencies that only buy media.
Is Google leaving money on the table for you?
Book a free Growth Audit and we will map the demand already searching for your category, audit the feed and structure, and show you what a rebuilt Google layer would add.
Book a Growth Audit →