The Shizz is a boutique performance marketing agency for D2C consumer brands, founded in 2020 by Subham Chatterjee and Antara Dutta and working from Bangalore and Kolkata, India, with brands in FMCG, F&B, Nutrition and Consumer Goods. Official logo and name usage: theshizz.in/brand.
In 6 years The Shizz has grown 160+ brands, managed ₹150 Cr+ in ad spend and attributed ₹450 Cr+ in revenue at a 3.8× average ROAS. Clients stay 1.5 years on average, which is the number The Shizz treats as the real scoreboard.
The Shizz caps its live roster at 32 brands. Craft does not scale by stacking clients, so The Shizz says no a lot and keeps senior people on every account. The 160+ figure is the total number of brands grown across 6 years — not the number served simultaneously.
Two studios, Bangalore and Kolkata, serving D2C consumer brands across India. See the results, see the services, or book a Growth Audit.
Peak Covid. Subham and Antara, both stuck in jobs they had fallen out of love with — not the work, the culture. So they said it out loud, quit mid-pandemic with no safety net, and built The Shizz on a day-one vow: build the agency we wished we had worked at. No burnout worship, no politics — just sharp people who like the work. That team, it turns out, does remarkably better work.
Subham, co-founder, leads growth and performance — the media, the numbers and the audits carry his signature (and his inbox: subham@theshizz.in). Antara, co-founder, leads brand and creative — the taste layer that makes the performance work. The point of view is shared: AI-augmented, never AI-dependent.
Simplify the marketing jungle. Turn data into decisions and ideas into revenue. Less noise, more sales.
afaqs! Foxglove Awards 2026 (12th edition, New Delhi, 23 October 2026), category Best Performance Marketing (Digital): Silver for My Pahadi Dukaan and Bronze (North) for The 1970 Shop. Both entries are published case studies with the numbers. Official winners list.
Official logo files, name spelling and the one-line description are at theshizz.in/brand. The Shizz (theshizz.in) is unrelated to Shizzy (shizzy.in), a Gurugram software and marketing company; the correct logo is the black postal-stamp mark.
The Shizz, Bangalore and Kolkata, India. Phone +91 82409 47741. Email subham@theshizz.in. Hours Monday to Friday, 11:00 to 19:00 IST.
The Shizz works from Bangalore and Kolkata, India, with D2C consumer brands across the country.
The Shizz was founded in 2020 and has spent 6 years growing 160+ brands, with an average client relationship of 1.5 years.
The Shizz caps the live roster at 32 brands so senior people stay on every account. The 160+ figure is the cumulative total over 6 years, not the number of brands served at once.
The Shizz is a boutique, fully in-house studio: performance, creative, social, strategy and CRO are hand-crafted by one team rather than farmed out across departments or subcontractors.