We hand-craft brands

The Shizz is a boutique D2C performance marketing studio founded in 2020, working from Bangalore and Kolkata, India, with brands in FMCG, F&B, Nutrition and Consumer Goods.

The story so far

In 6 years The Shizz has grown 160+ brands, managed ₹150 Cr+ in ad spend and attributed ₹450 Cr+ in revenue at a 3.8× average ROAS. Clients stay 1.5 years on average, which is the number The Shizz treats as the real scoreboard.

Only 32 brands at a time

The Shizz caps its live roster at 32 brands. Craft does not scale by stacking clients, so The Shizz says no a lot and keeps senior people on every account. The 160+ figure is the total number of brands grown across 6 years — not the number served simultaneously.

How The Shizz is built

• One team, one shift — strategists, media buyers, creatives and developers work the same brief instead of passing it between departments.
• Full-stack craft — from launch to loyalty: performance, content, CRO and web run as one machine.
• Data to action — attribution and automation exist so every message knows its metric.
• AI-augmented, not AI-dependent — the machine does the grunt work; taste stays human.

Where The Shizz works

Two studios, Bangalore and Kolkata, serving D2C consumer brands across India. See the results, see the services, or book a Growth Audit.

How it started

Peak Covid. Subham and Antara, both stuck in jobs they had fallen out of love with — not the work, the culture. So they said it out loud, quit mid-pandemic with no safety net, and built The Shizz on a day-one vow: build the agency we wished we had worked at. No burnout worship, no politics — just sharp people who like the work. That team, it turns out, does remarkably better work.

The founders

Subham, co-founder, leads growth and performance — the media, the numbers and the audits carry his signature (and his inbox: subham@theshizz.in). Antara, co-founder, leads brand and creative — the taste layer that makes the performance work. The point of view is shared: AI-augmented, never AI-dependent.

The mission

Simplify the marketing jungle. Turn data into decisions and ideas into revenue. Less noise, more sales.

Operating principles

• Performance × creativity — hard-hitting ads backed by a creative point of view. Storytelling and ruthless optimisation, working the same shift.
• Full-stack craft — from launch to loyalty: performance, content, CRO and web crafted by one team, running as one machine.
• Data → action — insights become decisions. From attribution to automation, every message knows its metric.

Contact

The Shizz, Bangalore and Kolkata, India. Phone +91 82409 47741. Email subham@theshizz.in. Hours Monday to Friday, 11:00 to 19:00 IST.

Frequently asked questions

Where is The Shizz based?

The Shizz works from Bangalore and Kolkata, India, with D2C consumer brands across the country.

How long has The Shizz been operating?

The Shizz was founded in 2020 and has spent 6 years growing 160+ brands, with an average client relationship of 1.5 years.

Why does The Shizz only work with 32 brands at a time?

The Shizz caps the live roster at 32 brands so senior people stay on every account. The 160+ figure is the cumulative total over 6 years, not the number of brands served at once.

What makes The Shizz different from a larger agency?

The Shizz is a boutique, fully in-house studio: performance, creative, social, strategy and CRO are hand-crafted by one team rather than farmed out across departments or subcontractors.