From ₹12 lakhs a month to ₹1.2 crores a month in just 8 months.

About My Pahadi Dukaan

My Pahadi Dukaan had a loyal base that kept reordering, which sounds great until you realise that was the whole business. New customers barely trickled in, ROAS had flatlined, and the same tired creative was being shown to the same tired audience. A genuinely special Himalayan pantry brand was coasting at ₹12 L a month. We rebuilt the entire acquisition engine and 10X-ed it to ₹1.2 Cr a month inside 8 months.

The challenge

Repeat buyers were carrying the brand, which is a compliment and a trap. New-customer acquisition had stalled, ROAS was stuck, and the ads had gone blind from creative fatigue: same formats, same hooks, same faces. A distinctive product was generating almost no fresh demand, and ₹12 L a month was starting to feel like a ceiling instead of a floor.

What we corrected

First, we broke the creative monotony with a pilot of fresh formats and frameworks, and traction returned almost immediately. Then we stopped treating the audience as one blob: cohort-based segmentation meant first-time scrollers, repeat buyers and fence-sitters each got messaging built for their specific hesitation. Finally, we pointed spend at the hero products that actually close, instead of spreading it thin across the catalogue.

Our approach

We rebuilt the creative pipeline around what actually stops thumbs: native-style video, carousels and founder-led storytelling. A cohort-based funnel made sure every audience got a message written for them, not at them. As acquisition scaled, retention flows kept the loyal base compounding underneath it, so every new customer we bought stacked on top instead of replacing someone who churned.

The results

Eight months later the brand was doing ₹1.2 crores a month, up 10X from the ₹12 lakhs it was stuck at, with a steady month-on-month climb the whole way. ROAS held strong as spend scaled, and for the first time the loyal base was the foundation, not the entire business, with a real pipeline of new customers pouring in on top of it.

What we ran