Guides & tools
The Shizz journal, organised: five curated playbooks and four calculators that turn our benchmarks into your numbers.
In short: this is the reading room. Each guide below curates our published posts on one problem — quick commerce, benchmarks, agency selection, ad creative, brand and packaging — and each calculator runs our published maths on your own numbers. All of it free, none of it gated.
The guides
- The Shizz D2C Spend Index — India benchmarks, Q3 2026
The quarterly benchmark index: spend bands, ROAS, CAC, RTO, festive CPMs, quick commerce and retention, every figure traced to its source.
- GuideThe Quick Commerce Playbook
Blinkit, Zepto and Instamart economics, dark-store creative and the D2C engine underneath. 12 posts.
- GuideD2C Benchmarks India
CAC, ROAS, AOV, conversion, RTO and retention — every number we publish, with the working shown. 13 posts.
- GuideChoosing a D2C Agency
Honest shortlists, real cost benchmarks and the agency-vs-in-house maths. 10 posts.
- GuideAd Creative That Sells
Hooks, UGC, static vs video, testing frameworks and production costs. 14 posts.
- GuideBrand & Packaging
Identity and packaging costs, FSSAI label rules, safe rebrands and measurable brand. 14 posts.
The calculators
- CalculatorD2C marketing budget calculator
Monthly revenue + stage in, defensible budget range out — split across media, creative and retention.
- CalculatorCAC payback calculator
CAC, AOV, margin and repeat rate in — months to earn your CAC back out, with a verdict.
- CalculatorCOD RTO cost calculator
What returned COD orders cost you monthly, your true margin after RTO and the per-order RTO tax.
- CalculatorAgency ROI calculator
What a 0.3×, 0.5× or 1× ROAS improvement is worth in ₹/month and ₹/year — plus the breakeven on any agency fee you set.
Want the raw feed instead? The full journal is at /blogs — 86 posts and counting.
Want this run on your brand?
Reading is free. So is the audit: we tear down your funnel, creative and numbers, no pitch, and hand you a 90-day growth roadmap you keep either way.
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