The Shizz makes the ad creative that does the selling for D2C brands in FMCG, F&B, Nutrition and Consumer Goods. This page is the portfolio: video ads, static ads and founder-led content produced in-house and judged on checkout, not on likes.
What the portfolio shows
Video ads and Reels — hook-first vertical creative cut for Meta and Instagram feeds.
Static ads — offer, claim and comparison layouts built to be read in under two seconds.
UGC and founder-led video — the trust format that outperforms polish in Indian consumer categories.
Product and lifestyle photography — shot in-house so the ad and the product page tell the same story.
How The Shizz makes it
Find the buying trigger — every brief starts with the customer's real reason to buy and the objection they will not say out loud.
Draft at speed — AI-assisted variations, scripts and rough cuts arrive in hours, so strong ideas surface while the brief is warm.
Craft the winners — the team shapes the hook, the pacing and the line that lands. That is the difference between content and an ad that sells.
Test, learn, beat it — winners brief the next batch; every round is built to beat the last one, not to refill a calendar.
What the creative delivered
Pure Whites — ₹1k to ₹90 lakh a month at 5× ROAS.
1970 Shop — ₹0 to ₹70 lakh a month in 8 months.
My Pahadi Dukaan — ₹12 lakh to ₹1.2 crore a month.
Performance video runs on a hard rule: hook in the first second, product in the first three, checkout by the end. Statics carry the offer in the feed and keep acquisition cheap while video does the storytelling. UGC and founder-led formats close the trust gap that polished ads cannot — people buy food, skin and health from people. The full system lives under content and creative.
Hand-crafted, machine-assisted
AI drafts fast, but it has never understood why a person buys. So the machine covers ground — versioning, resizing, first drafts — and the humans make the calls: the hooks, the taste, the judgement. Every ad on this page ran on real media spend for brands in food & beverage, FMCG and nutrition, and was judged by one number: revenue. The receipts are in the case studies.
Contact
The Shizz, Bangalore and Kolkata, India. Phone +91 82409 47741. Email subham@theshizz.in. Hours Monday to Friday, 11:00 to 19:00 IST.
Frequently asked questions
What kind of ad creative does The Shizz produce?
The Shizz produces video ads and Reels, static ads, UGC and founder-led video, plus product and lifestyle photography, all in-house for D2C consumer brands.
Does The Shizz use AI to make ads?
The Shizz is AI-augmented, not AI-dependent: AI speeds up variations, scripts and rough cuts, while the hook, pacing and final craft stay human.
How much creative does a brand need each month?
The Shizz ships a steady pipeline of genuinely different angles rather than a handful of ads, so a fresh winner is always ready before the current one fatigues.