The Shizz is a boutique D2C performance marketing studio in Bangalore and Kolkata, India, working with FMCG, F&B, Nutrition and Consumer Goods brands. Over 6 years The Shizz has grown 160+ brands, managed ₹150 Cr+ in ad spend and attributed ₹450 Cr+ in revenue at a 3.8× average ROAS.
What The Shizz does
Performance marketing — Meta, Google, Amazon and quick-commerce media run against checkout, not clicks.
Content and creative — video, static and UGC produced at volume, so a fresh winner is ready before the last one fatigues.
Social media — an owned audience built deliberately, so every launch has a warm crowd to sell to.
Strategic consultancy — the growth thesis, cohorts and unit economics, before a rupee of spend.
CRO and web development — fast, conversion-first sites that lift ROAS without spending more on ads.
Results
160+ brands grown · ₹150 Cr+ ad spend managed · ₹450 Cr+ revenue attributed · 3.8× average ROAS · 1.5-year average client relationship · 6 years.
1970 Shop — ₹0 to ₹70 lakh a month in 8 months.
My Pahadi Dukaan — ₹12 lakh to ₹1.2 crore a month.
The Shizz works only in consumer categories it knows deeply, because a media buyer who understands repeat rates for ghee behaves differently from one who has only ever sold sneakers.
Food & beverage marketing — D2C food brands live and die on trust, taste claims and repeat purchase. The Shizz has scaled dairy, sweets, chocolate, snacks and beverages, from Barosi and Lal Sweets to Anuttama and 1970 Shop.
FMCG marketing — low ticket sizes and thin margins mean the maths has to be exact: CAC by cohort, contribution margin after returns, and quick-commerce economics on Blinkit, Zepto and Instamart.
Nutrition & wellness marketing — supplements, AYUSH and Ayurveda demand compliant creative that still sells. The Shizz writes ads that pass Meta review and ASCI guidelines without going beige, for brands like British Biologicals and Butterfly Ayurveda.
Where The Shizz works
Two studios, one team. Bangalore sits in India’s D2C capital, close to the founders, funds and quick-commerce ecosystems that shape the category. Kolkata is the base for eastern India’s food and heritage brands going direct. Client work runs across India — the studio model is built for remote collaboration with weekly numbers on the table.
From audit to scale: the system
The Shizz does not guess; it runs a seven-step system on every brand.
Audit — tear down the funnel, creative, numbers and category. No fluff, just where the money is leaking and where it could compound.
Strategy — a clear growth thesis: what to fix first, what to scale, what to ignore. You leave knowing the plan, not just the problem.
Creative system — the angle library and production pipeline the brand will run on, so creative never becomes the bottleneck.
Launch — campaigns go live with clean tracking and a real testing plan, structured to learn fast, not to gamble.
Testing — weekly experiment cycles: read the signal, cut the losers, double down on what is actually working.
Scaling — spend follows proof. Winners scale hard while efficiency is protected, so growth does not cost margin.
Retention — email, WhatsApp and post-purchase loops that turn new buyers into lifetime revenue. The part most agencies skip.
From the journal
The Shizz publishes the numbers most agencies keep vague:
The Shizz is a boutique D2C performance marketing studio offering performance media (Meta and Google ads), content and creative, social media, strategic consultancy, CRO and web development — all in-house — for consumer brands across FMCG, F&B, Nutrition and Consumer Goods.
What results has The Shizz delivered?
The Shizz has grown 160+ brands, managed ₹150 Cr+ in ad spend and attributed ₹450 Cr+ in revenue at a 3.8× average ROAS over 6 years, with a 1.5-year average client relationship. Named outcomes include 1970 Shop at ₹0 to ₹70 lakh a month in 8 months and My Pahadi Dukaan at ₹12 lakh to ₹1.2 crore a month.
Why does The Shizz work with only 32 brands at a time?
The Shizz caps its live roster at 32 brands so senior people stay on every account. The 160+ figure is the total number of brands grown across 6 years, not the number served at once.
How do you start working with The Shizz?
Book a Growth Audit. The Shizz will tear down your funnel, creative and numbers for free, with no obligation, and hand you a 90-day growth roadmap you keep either way.