From ₹25k per month to ₹21 lakhs per month in sales.

About Barosi

Barosi makes the kind of ghee, honey and pickles your grandmother would actually approve of: genuinely farm-made, zero shortcuts. The product was never the problem. The brand was invisible, the funnel leaked, and real craftsmanship was quietly losing to louder, lesser competitors. We fixed the story and the system, and took monthly sales from ₹25k to ₹21 lakhs.

The challenge

Barosi was running ads that spoke to everyone and converted no one: a 0.6x ROAS, a CAC that made profit impossible, and a website that treated buying like a chore. The deeper problem was positioning. An authentically farm-made brand was blending into a shelf full of mass-made pretenders. Premium product, generic story.

What we corrected

We stopped selling "ghee" and started selling Barosi: a farm-to-table story with a face, a place and a reason to trust it. We rebuilt targeting around people who actually pay for purity, rewrote the creative to carry that story, and turned the website from a brochure into a conversion engine, lifting on-site conversion from 1.5% to 4.5%. Then bundles and smarter pricing grew the value of every order, without discounting the brand to death.

Our approach

Data-driven Meta ads did the heavy lifting on acquisition, but the story did the selling. Content and social gave Barosi a voice worth following, CRO turned browsers into buyers, and bundle pricing pushed average order value up while protecting the premium. Acquisition, conversion and retention finally pulling in the same direction, instead of against each other.

The results

Three months in: ROAS went from a loss-making 0.6x to a healthy 3.8x, CAC was halved, and on-site conversion jumped from 0.8% to 6.8%. Monthly revenue climbed from ₹25k to ₹21 lakhs, an 84x leap, and the brand story kept customers coming back, turning one-time buyers into a habit. Same product. Completely different business.

What we ran