D2C performance marketing agency in Bangalore

The Shizz in Bangalore

The Shizz is a boutique D2C performance marketing studio working out of Bangalore, Karnataka, with a second team in Kolkata, West Bengal. The job is paid media, the creative that feeds it and the conversion path it lands on, run as one system rather than three retainers that blame each other when the number moves the wrong way.

Six years in, the studio has grown 160+ brands, managed ₹150 Cr+ in ad spend and attributed ₹450 Cr+ in revenue at a 3.8× average ROAS. The average client relationship runs about a year and a half, which is the number that matters most on a page like this: performance work only compounds if somebody stays long enough to let it.

The active roster is capped at 32 brands. That is a deliberate constraint rather than a modesty claim — it is what keeps senior people on accounts instead of handing them to a junior the week after the pitch.

Bengaluru brands we have actually grown

This is the part most city pages skip, because most agencies are describing a coworking desk rather than a client list. These four are headquartered in Bangalore, and each one has a full write-up you can read and interrogate.

• Sri Sri Tattva — the Ayurveda and wellness FMCG business run out of Jayanagar. Scale and trust were never the problem; the creative was informing without selling, and the gap between the brand’s standing and its feed was doing real damage. We rebuilt the creative and content engine around that gap.
• Pro Nature Organic Foods — the certified-organic staples brand operating out of Bengaluru since 2006. ROAS sat at 1.2×, which is the marketing equivalent of running to stand still. Over ten months the account was rebuilt to a clean 8× without burning the brand to do it.
• British Biologicals — the clinical nutrition manufacturer founded in Bangalore in 1988 and still known in the trade as the protein people. A genuinely trusted name whose digital presence lagged its reputation. We led a full digital transformation across website, content and paid media so the channels reinforced each other.
• Lal Sweets — the Bengaluru packaged-mithai business, a household name with real distribution across general trade, modern trade, airports and export. What it did not have was any serious view of D2C performance as a channel; paid media amounted to catalogue ads and seasonal offers.

Those are the Bangalore ones. The rest of the roster sits across India, and we are not going to pad this list with brands from other cities to make the page look busier. All case studies →

What we see in Bangalore accounts

Six years of running consumer brands from this city surfaces a few patterns worth stating plainly, because they change what a media plan should look like.

Bangalore is a launch market, not a home market

Almost every D2C brand that starts here is national inside six months. The city is where the founders, the first thousand customers and the honest feedback are, but the media plan stops being local very quickly. Any agency selling a Bangalore brand on “local customers” is solving a problem you will not have by the time the retainer starts. What actually matters is whether the account can hold efficiency when the audience stops being people who already know somebody at the company.

Quick commerce arrives earlier here than the plan assumes

Dark-store density in Bengaluru means Blinkit, Zepto and Instamart become a real channel sooner for a brand based here than for one in a tier-two city. That is usually treated as good news and is only half good: the customer who bought a 500g pack monthly on your own site starts buying a 200g pack weekly on an app you do not own, at a margin you do not set. It needs to be planned as a channel shift, not celebrated as incremental revenue. We wrote the longer version in the Blinkit vs Zepto vs Instamart breakdown.

The ecosystem narrative runs ahead of the funding

It is worth budgeting off your own account rather than off what you read about the city. On Inc42’s tracking of Indian D2C funding between 2020 and 2025, Mumbai was the fastest-growing hub at a 27% CAGR and Delhi NCR followed at 22%, while Bengaluru grew at 8% before regaining an edge in 2025 as the market pivoted toward quick commerce and AI-led retail. Bengaluru is a serious D2C city. It is not automatically the best-funded one, and a growth plan built on the assumption that the next round is a formality is a plan with a hole in it.

What we run for Bangalore brands

Five disciplines, briefed off one plan rather than five retainers.

• Performance marketing — media optimised against checkout rather than against platform-reported ROAS. Channel by channel that means Meta ads, Google ads, Amazon ads and quick commerce.
• Content and creative — statics, product video, UGC and photography produced in-house at volume, because on Meta the creative is the targeting layer and an agency that outsources it is steering with one hand.
• Brand and packaging design — identity, packaging and the design system the ads inherit.
• Social media — content calendar, brand voice, Reels, community and lifestyle shoots.
• CRO and web development — Shopify and WordPress builds, journey mapping and conversion rate optimisation, so the traffic lands somewhere that deserves it.

The full scope sits on the services page, and strategic consultancy covers positioning, growth audits and cohort work for brands that need the plan before the spend.

Categories that cluster in Bengaluru

FMCG, F&B, Nutrition and Consumer Goods. That is where the studio’s ₹150 Cr+ of managed spend has actually gone, so the benchmarks it argues from are category-specific rather than borrowed from a generic playbook.

It also happens to line up with the city. Organic and clean-label food, Ayurveda and wellness, and clinical nutrition all cluster in Bengaluru, which is exactly what three of our four local clients are — Pro Nature in certified organic, Sri Sri Tattva in Ayurveda, British Biologicals in clinical nutrition. Category depth is not a nice-to-have in these verticals: FSSAI-constrained claims, AYUSH advertising rules and subscription-shaped repeat behaviour all decide what an ad is allowed to say and what a good cost per acquisition even looks like.

• Food and beverage marketing
• FMCG marketing
• Nutrition and wellness marketing

What a marketing agency in Bangalore costs

Nobody publishes this, which is why every first call starts with twenty minutes of circling it. The bands, plainly:

Two questions matter more than the headline number: whether creative production is inside the fee or billed beside it, and whether the fee rises only with spend or also with efficiency. An agency paid purely as a percentage of spend has no financial reason to make your account cheaper to run.

Choosing a D2C marketing agency in Bangalore

Apply these to us as readily as to anyone else on your shortlist.

• Ask who touches the account daily, by name and seniority, and how many other accounts that person carries. Pitch teams and delivery teams are frequently different people.
• Ask where creative comes from. If it is subcontracted, fatigue gets fixed at somebody else’s pace.
• Keep the ad account, pixel and audiences in your name. Any other arrangement is a hostage situation with a monthly invoice.
• Ask for twelve months of a client’s CAC, not a good fortnight, and what they changed when it drifted.
• Ask for a brand in your category and spend band. Category scar tissue shows up in results long before awards do.
• Ask what is not in scope. It is the most revealing question on the list.

The longer version is in our guide to choosing a D2C agency in India, and the performance agency shortlist names the alternatives, including the ones we lose to.

Working with us from Bangalore

The Shizz, Bangalore, Karnataka, India. Monday to Friday, 11:00 to 19:00 IST. Phone +91 82409 47741, email subham@theshizz.in. In-person kick-offs and quarterly reviews are practical for brands in the city; the day-to-day runs on a shared dashboard and a weekly call, the same way it does for brands outside Bengaluru. The studio also works from Kolkata and takes on brands across India.

The way in is a Growth Audit: a teardown of the funnel, the creative and the numbers, free and with no pitch attached, plus a 90-day roadmap you keep whether or not you hire us.