From a barely-breaking-even 1.2x to a confident 8x in 10 months.
From a 1.2x ROAS to an 8x scale in 10 months.
About Pro Nature
Pro Nature had a loved organic range but ads that barely paid for themselves at 1.2x ROAS. Over ten months we rebuilt the funnel and creative engine and scaled it to a clean 8x, without burning the brand to do it.
Buyers cared less about “organic” as a badge and more about everyday usability. Reframing the range around daily habit, not virtue, lifted both ROAS and repeat rate.
The challenge
A 1.2x ROAS means you are spending a rupee to make barely more than a rupee back, no room to scale, no margin for error. The creative had gone stale, targeting was broad, and the funnel leaked at every step.
What we corrected
We rebuilt creative around the genuine why of organic, segmented audiences by intent and habit, and tightened the funnel from first click to checkout. Hero SKUs got the spend, weak performers got cut, and retention flows were added so repeat revenue stopped depending on fresh ad spend.
Our approach
Sharper storytelling, ruthless creative testing and a funnel built to convert, not just attract. We scaled what worked and killed what did not, lifting ROAS step by step instead of chasing one viral spike.
The results
Ten months later Pro Nature was running at a steady 8x ROAS, more than 6x the starting point, with room to keep scaling. Profitable growth, not a sugar high.
What we ran
More case studies
Want numbers like these for your brand?
We will tear down your funnel, creative and numbers, free and with no pitch, and hand you a 90-day growth roadmap you keep.
Book a Growth Audit →