A 200% jump in revenue, at double the ROAS.
200% increase in revenue at double the ROAS.
About Anuttama
Anuttama wanted to scale without sacrificing efficiency, the classic D2C tightrope. We tripled revenue and doubled ROAS at the same time, proving growth and profitability are not a trade-off.
Buyers were happy to spend more per order when the value was framed clearly. Bundling and sharper offers grew AOV without raising acquisition cost.
The challenge
Scaling usually means watching efficiency slide, more spend, lower returns. Anuttama needed the opposite: meaningfully more revenue without letting ROAS collapse under the extra budget.
What we corrected
We expanded the creative pool so scaling did not mean fatigue, segmented audiences to keep CAC honest, and reinforced the funnel and retention so every new customer added compounding value rather than one-off revenue.
Our approach
Disciplined scaling, grow spend only where the numbers hold, feed the funnel with fresh creative, and let retention do the quiet heavy lifting. Volume and efficiency, together.
The results
Revenue climbed 200% while ROAS doubled, exactly the combination most brands are told they cannot have. Anuttama scaled and got more efficient at once.
What we ran
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- Kroslo
ROAS doubled in just 25 days.
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