1321% increase in sales in just 8 months.

About Vediko Origins

Vediko Origins makes the real thing, hand-pounded gulkand, murabba, pure honey, the sort of products that sell themselves once people find them. The catch was nobody was finding them, and the brand couldn’t even reach breakeven. We built the performance engine and the content to match, and drove a 1321% sales increase in eight months, straight past breakeven into profit.

The challenge

Barely visible on social, a tight budget with no room to waste, and a website with no tracking and no plan to grow order value. In a crowded FMCG aisle, Vediko blended in, cancellations and returns ate into every win, and there was no content strategy giving people a reason to care. Authentic product, no megaphone.

What we corrected

A CRO audit showed us exactly where buyers were dropping off, and we fixed it. Bundles lifted order value, and we put spend behind the products that actually move. Then we built a funnel from first impression to checkout and wrapped it in content that meant something, sustainability, authenticity, and Vediko’s real commitment to the farmers behind the jar.

Our approach

With a tight budget, every rupee had to earn its place, so we allocated ruthlessly and let performance content do the talking across platforms. Remarketing and personalised offers brought fence-sitters back, a smoother site sealed the deal, and the storytelling kept hammering the mission, not just the product, so people bought into Vediko, not just from it.

The results

Sales up 1321% in eight months, and the engine behind it held: ROAS consistently above 4x, some campaigns past 5.6x, conversion up to 2.8%, and CAC down 60%. That mix of efficiency and reach didn’t just spike sales, it built a steady, profitable flow of new customers Vediko can keep growing on.

What we ran