1321% increase in sales in just 8 months.

About Vediko Origins

Vediko Origins makes the real thing: hand-pounded gulkand, murabba and pure honey, the sort of products that sell themselves once people find them. The catch was that nobody was finding them. The brand could not even reach breakeven, and the gap was distribution of attention, not quality of product. The Shizz built the performance engine and the content to sit on top of it, on a budget with no room for waste.

That constraint shaped everything: audit before spend, bundles before scale, and content that gave people a reason to care before the ad asked them to buy. Sales rose 1321% in eight months, taking Vediko past breakeven and into profit. The products did not change. The route to the buyer did.

The challenge

Vediko Origins was barely visible on social, working with a tight budget that left no room to waste, and running a website with no tracking and no plan to grow order value. Those compound each other. No tracking means no honest read on which product or audience is paying its way, so a small budget gets spread evenly across things that do not deserve it.

No plan for order value means every sale has to clear acquisition cost on its own, a hard ask at FMCG basket sizes. In a crowded aisle, Vediko blended in. Cancellations and returns ate into every win. And no content strategy meant nobody had a reason to care. Authentic product, no megaphone.

What we corrected

A CRO audit came first, because it is cheaper to keep a visitor than to buy another one. It showed exactly where buyers were dropping off, and those steps were fixed. Bundles were introduced to lift order value, which changes the arithmetic of the whole account: a higher average order gives every campaign more room to be profitable at the same cost per acquisition.

Spend was then concentrated behind the products that actually move, rather than spread thinly across the catalogue. Only after that was a funnel built from first impression through to checkout, wrapped in content that meant something: sustainability, authenticity, and Vediko Origins' real commitment to the farmers behind the jar. Story first, offer second.

Our approach

With a tight budget, every rupee had to earn its place, so allocation was ruthless and performance content did the talking across platforms. Weak ad sets were cut rather than nursed. Remarketing and personalised offers brought fence-sitters back, which matters in a considered grocery purchase where the first visit rarely closes. A smoother site sealed the deal, so traffic already paid for was not lost at checkout.

Underneath all of it, the storytelling kept hammering the mission rather than only the product, so people bought into Vediko Origins and not just from it. That is also a cheap defence against cancellations, because a buyer who understands what they ordered is less likely to change their mind.

The results

Sales rose 1321% in eight months, and the engine behind that number held rather than spiking. ROAS ran consistently above 4x, with some campaigns past 5.6x. Conversion rose to 2.8%, so more of the traffic already being bought turned into orders. CAC fell 60%, the direct product of better targeting, better creative and a site that stopped losing people.

Efficiency and reach improved together, which is unusual and is the point: cheaper customers at greater volume, not one traded for the other. What Vediko Origins ended with was a steady, profitable flow of new customers, and a brand clear of breakeven.

What cash on delivery costs a small food brand

Cash on delivery is still a large share of Indian grocery and food orders, and it changes the economics of every campaign behind them. A COD order is a sale that has not happened yet. Some are refused at the door, some are cancelled before dispatch, and the brand carries the packing, the forward leg and often the return on each one. That cost lands on the same budget that bought the click. Two habits reduce it.

The first is making the buyer certain before payment is due, because most refusals are second thoughts rather than accidents, and a clear product page, an honest delivery date and a brand the buyer recognises all cut them down. The second is raising basket value, since bundles and thresholds mean one paid click carries more revenue and the fixed cost of the order becomes a smaller share of the sale.

What we ran

On Vediko Origins, The Shizz ran Performance Marketing, Social Media Management, Content Creation, Retention Consultation, Brand Consultation and CRO Consultation.