From 0.8× ROAS to 2.8× in just 2 months.

About Brawny Bear

Brawny Bear, India’s first date company, turns dates into gourmet nut butters, chocolates and snacks that are actually good for you. Plenty of people noticed the brand. The problem was the economics: ROAS stuck around 1.6x, messaging all over the place, and no real path to scale without lighting money on fire. We fixed the strategy and pushed ROAS past 3.5x.

The challenge

There was no creative system, so the messaging wandered and the engagement followed. Nothing was being done to lift average order value, so revenue was capped by design. With no real funnel, ROAS had nowhere to climb, and patchy website tracking meant we were half-blind on data anyway. Good product, no operating system.

What we corrected

We built the system the brand was missing: a CRO pass to smooth the buying journey, campaigns aimed at the segments that actually convert, and a full funnel that carried people from "who?" to "take my money" to "I’m back." Then we singled out the high-potential products worth putting real weight behind.

Our approach

We wrote to real human tension using PAS and AIDA: name the snacking guilt, twist it, then hand them Brawny Bear as the obvious fix. Scroll-stopping creative and UGC did the catching, while sharp targeting across Meta and Google made sure the right people saw it, the kind who become repeat buyers, not one-off curiosity clicks.

The results

ROAS more than doubled, from 1.6x to over 3.5x, so every rupee of spend finally pulled its weight. Bundling and cross-sell lifted average order value 25%, CRO improved conversion 40%, and revenue climbed month after month. Brawny Bear didn’t just scale, it took the lead in date-based gourmet snacking.

What we ran