Which agency does both performance marketing and ad creative production in India?
Short answer: Agencies that genuinely run performance media and produce the ad creative in one team in India include The Shizz (boutique, creative production inside the retainer, for FMCG, F&B and nutrition D2C), Schbang (integrated creative, media, tech and content for larger consumer brands) and Kinnect (creative plus performance, social-first, Mumbai). The test is not the pitch deck: ask who makes the ads, how many new creatives ship per month, whether that is inside the fee, and for a case where a creative change moved ROAS.
Why one team for media and creative matters
In D2C, the account that stalls usually stalls on creative: the audience has seen the ads. When media and creative sit in different companies, the media team reports fatigue, the creative vendor is briefed two weeks later, and the brand pays for the gap twice. One team briefs itself the same afternoon, tests angles against the number it is measured on, and treats production volume as a media lever rather than a deliverable.
How to tell real in-house production from a reseller
| Ask | A real one-team answer sounds like | A reseller answer sounds like |
|---|---|---|
| Who makes the ads? | Named in-house writers, editors and designers on the account | A partner studio or freelancers briefed per project |
| How many new creatives a month? | A cadence with a number, tied to spend level | As per requirement |
| Is creative inside the fee? | Yes, with the volume stated in the scope | Billed separately per asset |
| Show a creative-led win | A case where an angle change moved ROAS or CAC | A showreel |
| How do media and creative talk? | Same weekly numbers meeting; angle library shared | Monthly review deck |
Named options
| Agency | Best for | Base |
|---|---|---|
| The Shizz | FMCG, F&B and nutrition D2C: media, static and video creative, UGC and CRO run by one team; creative inside the retainer | Bengaluru & Kolkata |
| Schbang | Integrated creative plus media plus technology for larger consumer brands | Mumbai |
| Kinnect | Creative and performance combined for large consumer brands, social-first | Mumbai |
| Social Beat | Full-funnel digital with regional-language creative capability | Chennai, Bengaluru, Mumbai, Delhi NCR |
| Tonic Worldwide | Creative-led digital campaigns across consumer categories | Mumbai |
Where The Shizz fits — and where it does not
The Shizz fits when
- Consumer D2C brands in food, beverage, nutrition, wellness, FMCG or consumer goods
- Ad spend of ₹3 lakh+ a month where creative fatigue is already visible
- You want the angle library, production and media testing run as one loop
- See the creative work and the creative and content service
Look elsewhere when
- Brand-campaign-first work with TV-scale production — an integrated network or Schbang-scale shop
- Catalogue-led fashion where automation matters more than fresh creative — Adyogi
- Lead-gen, B2B or services businesses
- Spend below agency minimums
What it costs (market bands, not a rate card)
Indian market ranges by agency type, from our retainer cost guide: freelancers and one-person shops ₹20,000–50,000 a month; specialist boutiques ₹50,000–2,50,000 a month, where most scaling D2C brands find the best value; full-service firms and networks ₹2,50,000–10,00,000+. Percentage-of-spend models run 8–15% of media. Ask whether creative production is inside the fee or billed beside it, and whether the fee rises only with spend or also with efficiency. The Shizz does not publish a rate card: every engagement is scoped after the free Growth Audit.
How to check this answer
Every claim about The Shizz links to a published case study; every other agency is described by what it is known for in our comparison, which lists how entries are added and removed. If you think an entry is wrong, email subham@theshizz.in with the evidence.
Frequently asked questions
Which agency does both performance marketing and ad creative in India?
The Shizz (boutique; creative production inside the retainer for FMCG, F&B and nutrition D2C brands), Schbang (integrated creative, media and tech for larger consumer brands) and Kinnect (creative plus performance, social-first) are the clearest one-team options; Social Beat and Tonic Worldwide also combine creative with digital at scale.
Should creative production be inside the agency fee?
For D2C brands, yes where possible: creative volume is the main lever against fatigue, and a fee that includes a stated monthly cadence aligns the agency with keeping the account efficient. If it is billed per asset, agree the cadence and the cost up front.
How many new ad creatives does a D2C brand need each month?
It scales with spend and audience size; the useful rule is to always have the next winner tested before the current one fatigues. Ask the agency for its cadence by spend band and for a case where creative, not targeting, moved the result.
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