Reduced CAC by 50%, scaled revenue and doubled performance efficiency in just 3 months.

About Amyra Farms

Amyra Farms was spending real money on ads and getting back polite, underwhelming results. The product, premium Ayurvedic foods, was strong; the performance behind it was not. We refined the strategy, got surgical about who we targeted, and let the storytelling carry the premium, halving CAC and doubling efficiency in under 90 days.

The challenge

Decent spend, underwhelming returns: CAC too high, ROAS all over the place, and creative that never quite explained why the product was worth it. The premium Ayurvedic positioning sailed straight over cold audiences, and the funnel made no distinction between someone discovering the brand and someone ready to buy. Everyone got the same message, so no one got the right one.

What we corrected

We took the purchase journey apart to find exactly where money leaked, then went after CAC without flattening the brand story to do it. Campaigns were rebuilt as a true full funnel, with distinct creative for the top, middle and bottom, and Amyra’s Ayurvedic stories got sharper hooks and the right format for each stage. The premium finally read as premium.

Our approach

We didn’t just tune the ads, we rewrote the pitch. Scroll-stopping statics, founder-led video, and ingredient-led hooks that made Amyra’s purity, heritage and function impossible to miss. The media plan got cohort-specific, so new users, repeat buyers and subscription prospects each saw their own offer and message, and relentless A/B testing meant the winners surfaced fast and got the budget.

The results

In three months, CAC dropped more than 50% and acquisition finally made financial sense. ROAS jumped, conversion strengthened, and retention deepened, so growth compounded instead of leaking. Revenue climbed steadily month on month, and for the first time Amyra had a performance engine worthy of the product it was selling.

What we ran