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PerformanceBlume Life

From ₹5.6 lakhs to ₹16 lakhs a month in just 3 months.

From ₹5.6 lakhs to ₹16 lakhs a month in just 3 months.

By The Shizz · Updated 30 Jul 2026

Blume Life — D2C performance case study by The Shizz
₹5.6L→₹16L
Monthly, 3 months
~3×
Revenue
3 mo
To scale

About Blume Life

Blume Life had a great product and early traction, but growth had plateaued around ₹5.6 lakhs a month. In three months we nearly tripled it to ₹16 lakhs, without losing the plot on efficiency.

Demand was already there, the funnel just couldn’t hold it. Fixing the leaks before scaling spend turned a plateau into a new floor.

The challenge

The brand had found product-market fit but hit a ceiling, the same creative to the same audiences was returning diminishing results, and scaling spend just pushed CAC up without moving revenue much.

What we corrected

We refreshed the creative with new angles and formats, broadened and sharpened audiences, and fixed the friction points on-site that were quietly costing conversions. Spend followed performance, scaling the winners aggressively.

Our approach

Break the plateau with fresh creative and a cleaner funnel, then scale with discipline. We unlocked new pockets of demand instead of squeezing the same ones harder.

The results

In three months Blume Life went from ₹5.6 lakhs to ₹16 lakhs a month, nearly tripling revenue while keeping acquisition efficient. The ceiling became the new floor.

What we ran

Meta AdsContent CreationCreative StrategyCRO Consultation

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