From zero sales to a surge in brand visibility and conversions.

About Parasbaagh

Parasbaagh makes premium, hand-plucked functional teas rooted in Ayurveda, and almost nobody knew it existed. Zero meaningful visibility, weak conversions, no brand recall. We gave it a story worth telling and a content engine to tell it, then backed it with performance-driven Meta ads, and grew sales 300% on spends that stayed sustainable.

The challenge

Zero sales. No positioning, no story, no paid strategy, and barely a pulse on social. The product content looked like it came from five different brands, and nobody had mapped how a stranger actually becomes a customer. Beautiful tea, invisible brand.

What we corrected

We built one cohesive identity across Instagram, website and ads, and a brand voice rooted in Ayurvedic ritual and culture, not generic wellness. Clean, editorial photoshoots with natural palettes gave it a premium look, while product-focused funnel testing on Meta found the bestsellers worth scaling. New launches were planned in step with the long-term vision, not bolted on as afterthoughts.

Our approach

We gave Parasbaagh a distinct Instagram identity built on cultural ritual and wellness, then tested relentlessly, creative, products, messaging, until the winners were clear. The high-performing SKUs anchored profitable ad sets, and the launch calendar moved with the seasons, so the brand always had a reason to show up in the feed.

The results

Sales up 300%, with a 3x ROAS on Meta at sustainable daily spends. Five-plus winning creatives held click-through above 3.5%, two clear hero products emerged, and three more are lined up for D2C testing. A brand that started at zero now has visibility, momentum and a pipeline.

What we ran