From local sales to 570% growth in just 4 months.

About Pushti Organics

Pushti Organics was running on word-of-mouth, WhatsApp and a few scattered Google Ads. Meta barely worked, attribution was guesswork, and tracking was broken. The brief was not soft: a minimum 3.5x ROAS, set as a floor before any growth conversation could start. That combination, a product with genuine local demand and no reliable measurement, is the most fixable version of a growth problem, because the demand does not have to be created, only found and served at scale.

The Shizz rebuilt the acquisition engine from the bottom of the funnel upwards and grew the brand 570% in four months. Ghee became the hero product and the customer base went pan-India.

The challenge

Sales leaned on word-of-mouth and WhatsApp, which works until it stops scaling and leaves no data behind when it does. Meta was underperforming badly. Broken attribution meant nobody knew which products won in which regions, and that one gap makes every other decision unreliable: a strong SKU in one state looks identical to a weak one everywhere. The category is high-churn and fiercely competitive, and the hard 3.5x ROAS floor left zero room to spray and pray.

A floor like that changes the order of the work. It rules out buying reach and hoping efficiency turns up later, because the account has to be profitable on the way up. Everything had to earn its keep.

What we corrected

Warm audiences came first. Sharp remarketing was built before prospecting was scaled, because the cheapest conversions in any account belong to people who already visited and did not buy, and starting there sets an honest efficiency baseline. Meta was then scaled with a tight grip on ROAS rather than a target for spend. Ghee was crowned the hero product and the account was built around it, until it drove 65% of revenue.

Seasonal targeting caught fruits and vegetables at peak demand, when intent is highest and persuasion is cheapest. Founder-led video did what polished advertising cannot do in organic food: it puts a named person behind the sourcing claim, and trust in sourcing is the actual purchase decision here.

Our approach

The funnel was rebuilt from the bottom up, starting where the money already sits. Remarketing first, then reactivating old buyers, then growing order value with bundles, which lifts revenue per order without another rupee of acquisition spend. Geography-focused creative opened up pan-India sales, and geography matters in organic groceries because the reason to buy differs by region and so does the produce that resonates.

Attribution was fixed so the numbers could be trusted, and only then was spend filtered onto the SKUs that actually performed. Doing that in the other order is how brands scale their worst products with confidence. A clean content calendar pulled paid, organic and seasonal activity onto one sheet.

The results

570% growth in four months, with ROAS held at 3.5-4x the entire way. Ghee grew to over 65% of sales, which concentrated creative and inventory effort onto one product instead of spreading it thin. The customer base went pan-India, with new states driving over half of net-new orders, so growth came from widening the map rather than squeezing the same buyers harder.

Founder-led video cut CAC by 28% while lifting repeat purchases, an unusual pairing, because cheaper acquisition normally brings weaker customers. Pushti Organics went from a word-of-mouth brand to a national performer with numbers it can act on.

Why a hard ROAS floor changes the order of the work

When the brief carries a hard efficiency floor, the sequence of the work matters more than the size of the budget. The instinct is to start with prospecting, because that is where new customers come from. It is also the most expensive traffic in the account and the slowest to teach the platform anything. Starting at the bottom instead, remarketing, past buyers, bundles that raise order value, produces conversions at the lowest cost available and gives the algorithm real purchase signal to learn from.

Only then does prospecting have a baseline to be judged against. None of it is trustworthy until attribution is fixed. Broken tracking flatters channels that sit close to the purchase and starves the ones that create demand earlier.

What we ran

On Pushti Organics, The Shizz ran Performance Marketing, Social Media Marketing, Content Creation and CRO Consultation.