From local sales to 570% growth in just 4 months.

About Pushti Organics

Pushti Organics was running on word-of-mouth, WhatsApp and a few scattered Google Ads. Meta barely worked, attribution was guesswork, and tracking was broken, yet the brief was uncompromising: hit a minimum 3.5x ROAS. The problem was obvious. So was the upside. We rebuilt the engine and scaled the brand 570% in four months.

The challenge

Sales leaned on word-of-mouth and WhatsApp, Meta was underperforming badly, and broken attribution meant nobody knew which products won in which regions. In a high-churn, fiercely competitive category with a hard 3.5x ROAS floor, there was zero room to spray and pray. Everything had to earn its keep.

What we corrected

We went after warm audiences first with sharp remarketing, then scaled Meta with a tight grip on ROAS. We crowned ghee the hero product and built around it, until it drove 65% of revenue. Seasonal targeting caught fruits and veggies at peak demand, and founder-led video did what polished ads can’t in this category: earn trust fast.

Our approach

We rebuilt the funnel from the bottom up, starting where the money is: remarketing, reactivating old buyers, and growing order value with bundles. Geography-focused creative unlocked pan-India sales, we fixed attribution so we could finally trust the numbers, and filtered spend onto the SKUs that actually performed. A clean content calendar kept paid, organic and seasonal finally singing from one sheet.

The results

570% growth in four months, with ROAS held at 3.5-4x the entire way, brief delivered, no excuses. Ghee grew to over 65% of sales, the customer base went pan-India with new states driving over half of net-new orders, and founder-led video cut CAC by 28% while lifting repeat purchases. Word-of-mouth brand to national performer.

What we ran