208% growth and 6% conversion rates in just 3 months.

About Soothys

Soothys walked into one of the most crowded categories there is, clean-label chocolate, with no sales data, no proof of what would sell, and a website converting at a painful 1.3%. We built the brand from a blank page: the story, the winning products, the creative that cuts through. Then we scaled it on Meta and Google to 208% growth in three months and double the revenue.

The challenge

No digital presence, no past ads, no benchmarks to aim at. Product-market fit was a hypothesis, not a fact, and the website converted at 1.3%, which in chocolate is basically giving traffic away. In a category this saturated, "nice product" is not a strategy. Soothys needed clarity, conviction and a reason to be chosen.

What we corrected

We gave Soothys a sharp point of view, guilt-free indulgence that actually tastes like a treat, and built every touchpoint around converting, from landing page to scroll-stopping creative. Then we let data settle the arguments: relentless testing across SKUs, audiences, formats and hooks until the winners were obvious. Once we knew what worked, we poured fuel on it.

Our approach

We positioned Soothys as modern clean-label chocolate for people who want fun, health and flavour without the trade-off, and every visual carried that clarity. On Meta, structured funnel testing across awareness, engagement and conversion let us iterate fast and kill losers faster. A steady content engine kept feeding fresh creative into the winners, while continuous landing-page CRO turned more of that hard-won traffic into checkouts.

The results

Three months in: 208% revenue growth, order volume doubled, and conversion up from 1.3% to a healthy 6%. Growth held at a consistent 50% month on month, and we surfaced two hero products that now drive over 60% of sales. Soothys went from "will this even work?" to scaling with a system it can trust.

What we ran